Volume does not move the cross-border sellers in Europe and the United States, at the door to explode the order

In 2023, the melee story of the North American e-commerce wrestling arena is still being fiercely staged. SHEIN, Temu and TikTok Shop, with their mysterious Eastern power - full hosting model, are trying to grab food under Amazon's "tiger mouth".

However, as a member of the four dragon sea, AliExpress seems to have no intention to linger on the other side of the ocean, resolutely picked up the full custody of the "gold soup spoon", and ran to the Korean cheese at the door.

Steal the minds of users from the jaws of the giant

The so-called "product begins with demand, is based on value, and is long in experience" is also true for e-commerce platforms. High-quality consumption experience will attract more customers to the platform, promote the natural growth of traffic, and then gather the rivers and lakes of merchants, converge into a sea of goods, and finally form an enhancement loop.

Where does a good user experience come from? From products, payment to logistics, after-sales, from infrastructure to diversified platform services. Therefore, this requires the platform to tend to the fine operation of each link, from the user to the user to the user.

In the face of such a local e-commerce market in South Korea, if you want to grab the cheese of the user's mind from the jaws of the giant, user experience is both the fundamental starting point and the ultimate landing point. The way to develop the Korean market of AliExpress is based on this.

A good logistics foundation stone is the first prerequisite. Aliexpress, together with Cainiao, has built a selection warehouse in Weihai and Yantai in Shandong, just a strip of water from South Korea. Up to 93% of the goods purchased from the Weihai warehouse arrive in South Korea for customs clearance the next day after storage, and the vast majority of South Korean consumers can receive packages within 3 to 5 days after placing an order.

Secondly, start with the platform security service. To this end, AliExpress's Choice is to show a new weapon - in March this year in South Korea launched Choice service, designed to provide South Korean users with free mail, free return and delivery within 3-5 days and other experiences, as well as a wealth of cost-effective products.

Of course, for a platform exploring new markets, the key to improving the user experience is not only the infrastructure and platform services, but also the sellers.

The influx of third-party sellers has enriched the platform ecology and brought more diversified commodity types. However, as the scale of the platform gradually expands, it also breeds more and more "instability" - copycat products are mixed and vicious competition is increasingly widespread, which seriously affects the brand image and user trust.

Especially in South Korea, a country that is keen on "exquisite life" and pays special attention to quality, if the platform cannot guarantee a healthy and good consumer environment, it is difficult to compete with local e-commerce giants.

Therefore, the urgent need to further open the South Korean market, AliExpress chose to rely on full custody - under the full custody model, AliExpress can fully contract store operation, logistics, after-sales service and other complex links, and merchants only need to be responsible for the creation and supply of products.

Controlling each sales link also means that AliExpress has the absolute right to speak: one controls the pricing side to ensure the cost performance advantage, the other is conducive to controlling the quality of goods, and the third can coordinate and integrate supply chain resources.

On the other hand, full custody reaches a richer supply chain resource - factory type and industry-trade integrated sellers. The entry of the source manufacturers not only promotes the platform to pull new, but also promotes the upgrading of business competition to a certain extent, forcing sellers to strengthen product strength and brand building, and thus giving birth to more high-quality businesses.

Whether it is large-scale cost control, laying the ultimate cost-effective advantage, or absorbing high-quality sellers and brands, the ultimate destination will be the improvement of user experience.

With the blowout of market opportunities in South Korea, more and more Chinese sailors have been "reborn" here. A main umbrella export "factory second generation" revealed that by the impact of the complex external environment in the past two years, its factory orders have been significantly lost, and its business has fallen into a desperate situation.

However, things took a turn when the factory underwent business transformation and settled in AliExpress Korea - the monthly sales of the new store exceeded 30,000 US dollars. The launch of the full hosting model once again opened up a new market for its store, and a number of products have become explosive. Once on the verge of closing down the factory, relying on the supply chain and cost-effective advantages in the Korean market "nirvana rebirth".

Behind the true story of the sellers, South Korea, this piece of the "treasure market" placed in the home, is being coveted by more and more people going to sea.

When the war is raging in the European and American gladiatorial arena, AliExpress takes the lead in lighting up the smoke at the door. More and more sellers are pulling out of the European and American melee and heading for the new battle in front of them.