The capital is optimistic, and the financing continues! Look at the right posture of technology consumer brands to go to sea

According to the "Summary of China's offshore brand Financing Information in Q2 2023" organized and collected by Brand Ark, incomplete statistics show that a total of 14 offshore brands received financing in Q2 2023, of which intelligent hardware brand Optimist received 19 million yuan angel round financing. Mobile digital brand Beisi Technology completed hundreds of millions of yuan A round of financing, cleaning robot brand SparKoz Tang Intelligent completed tens of millions of yuan A+ round of financing. Obviously, the heat of science and technology consumer brands is still the "sweet cake" in the eyes of investors.

Especially with the support of emerging technologies such as 5G and artificial intelligence, the iteration of scientific and technological consumer products has accelerated again, helping to further expand the overall market size. The differentiated market demand and consumption environment overseas make the layout of technology consumer brands become "natural".

It should be noted that although we believe that the technology consumer brand has great potential and value, but also faces a lot of challenges and difficulties. On the one hand, all kinds of widely different overseas policies, laws, trade, security and other factors have brought certain restrictions and interference to the sea of technology consumer brands. On the other hand, barriers and challenges such as culture, language, consumption habits, trust and other aspects are also a big problem.